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Internet Marketing Fundamentals
Provide participants with a great set of skills to market their business online.
- 8 Hours
- All Levels
Course Overview
Topics Covered
What’s Included
Target Audience
Exam Details
Course Overview
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques.
The Internet is a marketer’s dream come true, especially with social media, as you have a low-cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide participants with a great set of skills to market their business online. Content is the king of Internet marketing, and participants will need to know how to utilize your great content.
Learning Outcomes Learners will have the opportunity to learn the following:- What makes an effective marketing strategy
- How to make your marketing strategy scalable
- How to create an effective marketing strategy
- How to conduct market research
- Hot to develop a workable internet marketing campaign
- To recognize your target market
- Understand the meaning of brand and brand value
- Grasp SEO and website characteristics
- Find and capture leads
Training Method
Cases studies and stories are one of the best ways to remember information. So, every module is built around a memorable context your users won’t forget.
Written & Reviewed by expert
Each topic is heavily researched using the most up-to-date information from subject matter experts. Senior instructional designers review every module to ensure that the intended skills and knowledge are transferred.
Registration and Access
To register to this course, click on the ‘Add To Cart’ button to pay online and receive your access. If you are purchasing this course on behalf of others, please be advised that you will need to create or use their personal profile before finalising your payment.
Certificate
Once you complete the above modules you will receive your certificate, which is issued by the European Institute of Management and Finance (EIMF).
Topics Covered
- SWOT Analysis in Marketing
- Marketing Research
- Real Time Marketing
- Brand Management
- Social Media
- SEO and PPC
- Planning Campaigns
- Website Characteristics
- Campaign Characteristics
- Capturing Leads
- Insights and Analytics
What’s Included
This course includes:
- 12 Modules
- 11 Case Studies
- 10 Quizzes
Embark on a self-paced eLearning journey, equipped with comprehensive electronic study materials featuring engaging slides and enriching audio!
Target Audience
This self-paced courses is suitable for professionals of all levels and across sectors and industries.
Exam Details
This course does not have an exam requirement.
What People Say About EIMF
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Compliance has been trending lately and EIMF certificate caters to this growing need for compliance officers or at least experts in the sector. The course materials were insightful, comprehensive and clear, relying heavily on case studies that show theory working in practice and helping us understand the true value of compliance and its concepts in action in the business world. Don’t miss out on what’s a wonderful course!
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EIMF's self-paced, online course on compliance is ideal for professionals who want to pick up new information on the EIMF world and contribute to building a solid corporate culture for their workplace. In this day and age, being ethical is the name of the game and this certificate allows you to grow in that direction.
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