Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques.
The Internet is a marketer’s dream come true, especially with social media, as you have a low-cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide participants with a great set of skills to market their business online. Content is the king of Internet marketing, and participants will need to know how to utilize your great content.
During this 8-hour self-paced elearning course, learners will have the opportunity to learn the following:
• What makes an effective marketing strategy
• How to make your marketing strategy scalable
• How to create an effective marketing strategy
• How to conduct market research
• Hot to develop a workable internet marketing campaign
• To recognize your target market
• Understand the meaning of brand and brand value
• Grasp SEO and website characteristics
• Find and capture leads
• SWOT Analysis in Marketing
• Marketing Research
• Real Time Marketing
• Brand Management
• Social Media
• SEO and PPC
• Planning Campaigns
• Website Characteristics
• Campaign Characteristics
• Capturing Leads
• Insights and Analytics
With case examples that make learning stick |
Cases studies and stories are one of the best ways to remember information. So, every module is built around a memorable context your users won’t forget.
Written & reviewed by experts Each topic is heavily researched using the most up-to-date information from subject matter experts. Senior instructional designers review every module to ensure that the intended skills and knowledge are transferred.
Registration and Access
To register to this course, click on the ”Buy Now” button to pay online and receive your access. If you are purchasing this course on behalf of others, please be advised that you will need to create or use their personal profile before finalising your payment.
Access to the course is valid for 365 days.
Once you complete the above modules you will receive your certificate, which is issued by the European Institute of Management and Finance (EIMF).