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Social Media Marketing
Enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy.
- 8 Hours
- All Levels
Course Overview
Topics Covered
What’s Included
Target Audience
Exam Details
Course Overview
Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits, as well as the risks, of using different social media platforms to reach current and potential customers.
With this “Social Media Marketing” workshop, you will discover the specifics of how to effectively use social media marketing and its pros and cons. Through this course, you’ll learn everything you need to know about social media marketing, from getting organic traffic from Facebook or other platforms to running paid social media marketing campaigns.
Learning Outcomes Learners will have the opportunity to learn the following:- What is social media marketing and why it’s important?
- Understand different social media platforms
- How to get started with social media for your online business
- How to optimize your social media profiles
- Identify audience
- How to create a social media marketing strategy
- How to design and execute a successful social media campaign
- Monitor and measure performance
- Consider pros and cons before making decisions
Training Method
Would you forget how to build relationships with customers if Mr Jonathan was showing you? Cases studies and stories are one of the best ways to remember information. So, every module is built around a memorable context your users won’t forget.
Written & Reviewed by expert
Each topic is heavily researched using the most up-to-date information from subject matter experts. Senior instructional designers review every module to ensure that the intended skills and knowledge are transferred.
Registration and Access
To register to this course, click on the ‘Add To Cart’ button to pay online and receive your access. If you are purchasing this course on behalf of others, please be advised that you will need to create or use their personal profile before finalising your payment.
Certificate
Once you complete the above modules you will receive your certificate, which is issued by the European Institute of Management and Finance (EIMF).
Topics Covered
Overview/Introduction
- Likes / Comments
- Posts / Links
- Tracking and Measurement
- Practical Illustration
YouTube
- Channel
- Content and Voice
- Tags and Measurement
- Practical Illustration
- Voice
- Tags and Links
- Tracking and Measurement
- Practical Illustration
- Optimize Search in Profile
- Groups and Links
- Tracking and Measurement
- Practical Illustration
TikTok
- Advertisement Types
- Tracking and Measurement
- Content
- Practical Illustration
- Pins and Boards
- Traffic and Links
- Tracking and Measurement
- Practical Illustration
Tumblr
- Posting and Conversation
- Links
- Tracking and Measurement
- Practical Illustration
- Account Set-Up
- Major App Features
- Advertising
- Practical Illustration
Snapchat
- Audience
- Ads
- Tracking and Measurement
- Practical Illustration
- Niche and Quality
- Hashtags
- Tracking and Measurement
- Practical Illustration
What’s Included
This course includes:
- 12 Modules
- 11 Case Studies
- 10 Quizzes
Embark on a self-paced eLearning journey, equipped with comprehensive electronic study materials featuring engaging slides and enriching audio!
Target Audience
This self-paced courses is suitable for professionals of all levels and across sectors and industries.
Exam Details
This course does not have an exam requirement.
What People Say About EIMF
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